top of page

Our approach

We understand the benefits of developing and nurturing a cohesive brand. Effective and thriving brands create a connection to their audience, motivating, influencing, inspiring, and creating loyalty. To create this connection, our approach is collaborative, strategic, and pragmatic, to ensure decisions are made with certainty and your time is used efficiently. 


Fill out our client inquiry form or send us an email including your project details and timeline. We'll set up a discovery call to gain clarity on your company’s background, goals, audience, and pain-points. If we're a good fit, we'll follow up with a proposal.

Once the proposal is approved, we'll move forward with a deep dive into your brand, researching and reviewing your brand touchpoints, guidelines and assets to gain insights on how we can best support your team. This will set the direction for the design work to come.


  1. Kick-off: Our design projects start with a quick, but effective creative brief to ensure we're all on the right page.
  2. Creative discovery and ideation: Based on the research and strategy, we'll create mood boards, rough sketching concepts, quick sprints on design layout, and wordlists. See example.
  3. Concept Presentation: 


With creating a strong foundation for the project, we'll eliminate the need for numerous iterations. Our proposals typically includes (2) rounds of revisions as needed.


Once the design stage is finalized, you'll receive and pay the final invoice. Then, we'll send a digital bundle including the finalized brand guide, and all supporting visual elements, along with guidelines on how to use them. This brand toolkit can be provided to any designer, developer, or marketer on your team to ensure consistent communications and visual presence across all customer touchpoints.

From kickoff through delivery, our branding process takes around 6-8 weeks.

Additional Services

Logo À La Carte

Your company's current brand colors, typography, and visual theme match your vision, but your logo needs a refresh. Our logo package includes the discovery phase to ensure the visual marks flow with your brand, and (2-3) logo concepts. Each concept will be applied to mock products to provide realistic visual samples to review in presentation format. Your final set of files will include a primary logo, secondary logo, logo mark, and other variations as needed, for print and web. You'll also receive a 1-2 page logo use guide including logo color specifications.

Other Brand Touchpoints

Along with our brand package, you may need additional marketing materials with your new identity applied. We can customize the proposal to includes any marketing pieces you may need. A few common products include:
  • Business cards
  • Letterhead
  • Company overview one-pagers
  • Presentation templates
  • Social profile banners
  • Social media templates
bottom of page